X/Twitter: engagement rate change 2023-2024
In 2024, X (formerly Twitter) posts saw a year-over-year change in impressions of 98.24 percent. Interactions saw a change of 8.85 percent, and overall engagement decreased by -38.05 percent.
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Year-over-year engagement rate of X (formerly Twitter) posts from 2023 to 2024
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Source
In cooperation with
Release date
2024
More information
Region
Worldwide
Survey time period
September 2023 to March 2024
Special properties
86,913 accounts; 2,063,610 posts
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Benchmark
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Users and demographics
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Usage
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- Basic Statistic Global X/Twitter news consumption 2024, by source
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Engagement
5
- Basic Statistic X/Twitter average weekly posts 2023-2024
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- Basic Statistic X/Twitter: engagement rate change 2023-2024
Content regulation
8
- Basic Statistic X/Twitter: distribution of global user reports H1 2024, by violation
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- Basic Statistic X/Twitter: platform manipulation and spam actions H1 2024
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Data requests
5
- Premium Statistic X/Twitter: government data requests H1 2024
- Basic Statistic X/Twitter: government removal requests H1 2024
- Basic Statistic X/Twitter: government removal requests as of H1 2024
- Basic Statistic X/Twitter: copyright and trademark notices H1 2024
- Premium Statistic X/Twitter: copyright notices submitted as of H1 2024
Advertising and marketing
8
- Premium Statistic X (formerly Twitter) advertising revenue worldwide 2017-2027
- Premium Statistic Media companies: ad revenues 2023
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Public opinion
5
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Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Metricool. (August 1, 2024). Year-over-year engagement rate of X (formerly Twitter) posts from 2023 to 2024 [Graph]. In Statista. Retrieved June 26, 2025, from https://www.statista.com/statistics/1483817/x-twitter-yoy-engagement-rate/
Metricool. "Year-over-year engagement rate of X (formerly Twitter) posts from 2023 to 2024." Chart. August 1, 2024. Statista. Accessed June 26, 2025. https://www.statista.com/statistics/1483817/x-twitter-yoy-engagement-rate/
Metricool. (2024). Year-over-year engagement rate of X (formerly Twitter) posts from 2023 to 2024. Statista. Statista Inc.. Accessed: June 26, 2025. https://www.statista.com/statistics/1483817/x-twitter-yoy-engagement-rate/
Metricool. "Year-over-year Engagement Rate of X (Formerly Twitter) Posts from 2023 to 2024." Statista, Statista Inc., 1 Aug 2024, https://www.statista.com/statistics/1483817/x-twitter-yoy-engagement-rate/
Metricool, Year-over-year engagement rate of X (formerly Twitter) posts from 2023 to 2024 Statista, https://www.statista.com/statistics/1483817/x-twitter-yoy-engagement-rate/ (last visited June 26, 2025)
Year-over-year engagement rate of X (formerly Twitter) posts from 2023 to 2024 [Graph], Metricool, August 1, 2024. [Online]. Available: https://www.statista.com/statistics/1483817/x-twitter-yoy-engagement-rate/
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