In 2024, approximately 78 percent of online merchants reported they were currently using or planning to use generative AI in e-commerce fraud management in the next 12 months. Other AI/ML-driven fraud tools currently being used by merchants included positive behavior models (42 percent) and vendor-provided solutions (40 percent).
Main types of AI/ML-driven tools for e-commerce fraud management used by online merchants worldwide in 2024
1,082 merchants involved in e-commerce payment and fraud management*
Special properties
Fraud professionals
Supplementary notes
The study included retailers in North America, Europe, Asia-Pacific and Latin America based in 38 countries.
Small, medium and large companies were considered.
*Number of participants in the study. The exact number of respondents to this question was not specified by the source. Respondents to this question were fraud professionals.
The source reported the years based on the report release date, not on the year when the survey was conducted.
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Merchant Risk Council. (March 6, 2025). Main types of AI/ML-driven tools for e-commerce fraud management used by online merchants worldwide in 2024 [Graph]. In Statista. Retrieved May 03, 2025, from https://www.statista.com/statistics/1484054/ai-ml-tools-e-commerce-fraud-management/
Merchant Risk Council. "Main types of AI/ML-driven tools for e-commerce fraud management used by online merchants worldwide in 2024." Chart. March 6, 2025. Statista. Accessed May 03, 2025. https://www.statista.com/statistics/1484054/ai-ml-tools-e-commerce-fraud-management/
Merchant Risk Council. (2025). Main types of AI/ML-driven tools for e-commerce fraud management used by online merchants worldwide in 2024. Statista. Statista Inc.. Accessed: May 03, 2025. https://www.statista.com/statistics/1484054/ai-ml-tools-e-commerce-fraud-management/
Merchant Risk Council. "Main Types of Ai/Ml-driven Tools for E-commerce Fraud Management Used by Online Merchants Worldwide in 2024." Statista, Statista Inc., 6 Mar 2025, https://www.statista.com/statistics/1484054/ai-ml-tools-e-commerce-fraud-management/
Merchant Risk Council, Main types of AI/ML-driven tools for e-commerce fraud management used by online merchants worldwide in 2024 Statista, https://www.statista.com/statistics/1484054/ai-ml-tools-e-commerce-fraud-management/ (last visited May 03, 2025)
Main types of AI/ML-driven tools for e-commerce fraud management used by online merchants worldwide in 2024 [Graph], Merchant Risk Council, March 6, 2025. [Online]. Available: https://www.statista.com/statistics/1484054/ai-ml-tools-e-commerce-fraud-management/
