Leading social causes/issues driving purchases among Gen Z in the U.S. 2023

Published by Statista Research Department, Jun 24, 2025

In 2023, about two in five Gen Z consumers in the United States, who said they cared for social issues, specifically found sustainable packaging important when choosing a product or service to buy. Around a ***** of zoomers also found animal welfare and products being natural/organic crucial when shopping for goods.

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Leading social causes and issues driving purchases among Gen Z in the United States in 2023

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Release date

2024

Region

United States

Survey time period

2023

Special properties

Gen Z consumers who care for social issues

Method of interview

Panel survey

Supplementary notes

The source asked respondents what issues were the most important to them when choosing a product or service.

Multiple answers were possible.

The source did not specify how many panelists responded to this survey.

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