U.S.: impulse shopping habits by generation 2023

Published by Statista Research Department, Jan 14, 2025

According to a survey conducted in December 2023, about three quarters of millennials in the United States buy products on impulse at least occasionally. The results show that Gen Y was the most likely generation to make impulse purchases.

Share of consumers who frequently or occasionally purchase on impulse in the United States in 2023, by generation

CharacteristicShare of households
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Showing entries 1 to 4 (4 entries in total)
Statistic: Share of consumers who frequently or occasionally purchase on impulse in the United States in 2023, by generation

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Source

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Release date

2024

Region

United States

Survey time period

December 2023

Number of respondents

600 respondents

Age group

18 years and older

Special properties

consumers shopping on their phones

Method of interview

Questionnaire

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Topics

U.S. Gen Z & millennials: consumer goods and shopping behaviorFood retail in the United StatesOnline grocery shopping in the United StatesU.S. generations: grocery shopping behaviorOnline shopping behavior in Europe
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