Most popular snus flavors in Sweden 2022, by gender

Published by Statista Research Department, May 5, 2025

In 2022, the most popular nicotine snus flavor was overwhelmingly mint among both sexes in Sweden, with 45 percent of women and 42 percent of men. Women preferred the fruit flavor and licorice flavor more than men. Men were more keen on the berry, citrus, traditional, spices, and ginger snus flavors.

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Most popular snus flavors by Snusbolaget in Sweden in 2022, by gender

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Release date

August 2024

Region

Sweden

Survey time period

2022

Special properties

Top 10

Supplementary notes

Release date is the date of access. 

The ranking is based on the purchasing statistics from Snusbolaget.se and the thousands of actual decisions that snus users make daily. The purchasing statistics for the full year 2023 come from 576,000 snus users. 

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