In 2023, a survey showed how retailers felt about manufacturers entering the direct-to-consumer (D2C) sector and whether they would succeed. Around 34 percent of the respondents were concerned that it might harm their business, while 35 percent were not worried about the manufacturers' entry into direct sales.
Retailers' perception of manufacturers entering the direct-to-consumer (D2C) space in Europe in 2023
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GfK. (January 25, 2024). Retailers' perception of manufacturers entering the direct-to-consumer (D2C) space in Europe in 2023 [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1484524/retailer-sales-d2c-perception-europe/
GfK. "Retailers' perception of manufacturers entering the direct-to-consumer (D2C) space in Europe in 2023." Chart. January 25, 2024. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1484524/retailer-sales-d2c-perception-europe/
GfK. (2024). Retailers' perception of manufacturers entering the direct-to-consumer (D2C) space in Europe in 2023. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1484524/retailer-sales-d2c-perception-europe/
GfK. "Retailers' Perception of Manufacturers Entering The Direct-to-consumer (D2c) Space in Europe in 2023." Statista, Statista Inc., 25 Jan 2024, https://www.statista.com/statistics/1484524/retailer-sales-d2c-perception-europe/
GfK, Retailers' perception of manufacturers entering the direct-to-consumer (D2C) space in Europe in 2023 Statista, https://www.statista.com/statistics/1484524/retailer-sales-d2c-perception-europe/ (last visited May 07, 2025)
Retailers' perception of manufacturers entering the direct-to-consumer (D2C) space in Europe in 2023 [Graph], GfK, January 25, 2024. [Online]. Available: https://www.statista.com/statistics/1484524/retailer-sales-d2c-perception-europe/
