According to streaming viewers, looking for content to watch is easier on social media and after hearing about them from creators. In fact, over half of Gen Z and millennials stated in a 2023 survey that they spend too much time searching for something to watch on their streaming platforms. Younger consumers are generally more likely to find TV shows and movies on social media and from content creators to watch.
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Perception of video content recommendations on streaming and social media among Generation Z and millennials in the United States as of October 2023
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Deloitte. (May 18, 2024). Perception of video content recommendations on streaming and social media among Generation Z and millennials in the United States as of October 2023 [Graph]. In Statista. Retrieved June 23, 2025, from https://www.statista.com/statistics/1484760/video-content-recommendation-perception-gen-z-millennials-us/
Deloitte. "Perception of video content recommendations on streaming and social media among Generation Z and millennials in the United States as of October 2023." Chart. May 18, 2024. Statista. Accessed June 23, 2025. https://www.statista.com/statistics/1484760/video-content-recommendation-perception-gen-z-millennials-us/
Deloitte. (2024). Perception of video content recommendations on streaming and social media among Generation Z and millennials in the United States as of October 2023. Statista. Statista Inc.. Accessed: June 23, 2025. https://www.statista.com/statistics/1484760/video-content-recommendation-perception-gen-z-millennials-us/
Deloitte. "Perception of Video Content Recommendations on Streaming and Social Media among Generation Z and Millennials in The United States as of October 2023." Statista, Statista Inc., 18 May 2024, https://www.statista.com/statistics/1484760/video-content-recommendation-perception-gen-z-millennials-us/
Deloitte, Perception of video content recommendations on streaming and social media among Generation Z and millennials in the United States as of October 2023 Statista, https://www.statista.com/statistics/1484760/video-content-recommendation-perception-gen-z-millennials-us/ (last visited June 23, 2025)
Perception of video content recommendations on streaming and social media among Generation Z and millennials in the United States as of October 2023 [Graph], Deloitte, May 18, 2024. [Online]. Available: https://www.statista.com/statistics/1484760/video-content-recommendation-perception-gen-z-millennials-us/
