Netflix's lower-cost ad-supported plan reached 70 million monthly active users globally in November 2024, marking an increase of 57 million monthly active users compared to the beginning of the year. Netflix introduced an ad-supported tier in November 2022 in response to subscriber losses during the first half of 2022.
Number of monthly active ad-supported users of Netflix worldwide from January to November 2024
(in millions)
Characteristic
Number of monthly users in millions
Jan 2024
23
May 2024
40
Nov 2024
70
01020304050607080
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Media Play News. (November 12, 2024). Number of monthly active ad-supported users of Netflix worldwide from January to November 2024 (in millions) [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/1485182/netflix-monthly-ad-supported-users-global/
Media Play News. "Number of monthly active ad-supported users of Netflix worldwide from January to November 2024 (in millions)." Chart. November 12, 2024. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/1485182/netflix-monthly-ad-supported-users-global/
Media Play News. (2024). Number of monthly active ad-supported users of Netflix worldwide from January to November 2024 (in millions). Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/1485182/netflix-monthly-ad-supported-users-global/
Media Play News. "Number of Monthly Active Ad-supported Users of Netflix Worldwide from January to November 2024 (in Millions)." Statista, Statista Inc., 12 Nov 2024, https://www.statista.com/statistics/1485182/netflix-monthly-ad-supported-users-global/
Media Play News, Number of monthly active ad-supported users of Netflix worldwide from January to November 2024 (in millions) Statista, https://www.statista.com/statistics/1485182/netflix-monthly-ad-supported-users-global/ (last visited May 04, 2025)
Number of monthly active ad-supported users of Netflix worldwide from January to November 2024 (in millions) [Graph], Media Play News, November 12, 2024. [Online]. Available: https://www.statista.com/statistics/1485182/netflix-monthly-ad-supported-users-global/
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