YouTube: average engagement rate 2023-2024

Published by Laura Ceci, Aug 19, 2024

In 2024, the engagement rate on YouTube content experienced a small decrease compared to the previous year. The average engagement rate on YouTube was of 3.87 percent in the last examined period, down from the 3.97 percent recorded in 2023.

Average engagement rate with YouTube content in 2023 and 2024

CharacteristicEngagement rate
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Showing entries 1 to 2 (2 entries in total)
Statistic: Average engagement rate with YouTube content in 2023 and 2024

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Source

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Metricool

Release date

August 2024

Region

Worldwide

Survey time period

September 2023 to March 2024

Supplementary notes

The source analyzed "118,505 YouTube channels and more than 10 million videos, including long-form videos and Shorts"

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