In 2024, the engagement rate on YouTube content experienced***************** compared to the previous year. The average engagement rate on YouTube was of **** percent in the last examined period, down from the **** percent recorded in 2023.
August 2024
Worldwide
September 2023 to March 2024
The source analyzed "118,505 YouTube channels and more than 10 million videos, including long-form videos and Shorts"
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Starter Account
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Overview
Usage and demographics
Traffic
YouTube on mobile
Competitors
Channels and content
Community guidelines enforcement
Marketing & advertising
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
