Trust in X ads among marketers worldwide 2022-2024
During a 2024 survey carried out among senior marketers worldwide, 12 percent stated they trusted advertising on X (formerly Twitter). Two years earlier, the share stood at 22 percent.
Share of marketers that trusted advertising on X (formerly Twitter) worldwide in 2022 and 2024
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Engagement rates
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* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Kantar. (September 4, 2024). Share of marketers that trusted advertising on X (formerly Twitter) worldwide in 2022 and 2024 [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/1487846/trust-x-twitter-advertising/
Kantar. "Share of marketers that trusted advertising on X (formerly Twitter) worldwide in 2022 and 2024." Chart. September 4, 2024. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/1487846/trust-x-twitter-advertising/
Kantar. (2024). Share of marketers that trusted advertising on X (formerly Twitter) worldwide in 2022 and 2024. Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/1487846/trust-x-twitter-advertising/
Kantar. "Share of Marketers That Trusted Advertising on X (Formerly Twitter) Worldwide in 2022 and 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1487846/trust-x-twitter-advertising/
Kantar, Share of marketers that trusted advertising on X (formerly Twitter) worldwide in 2022 and 2024 Statista, https://www.statista.com/statistics/1487846/trust-x-twitter-advertising/ (last visited May 09, 2025)
Share of marketers that trusted advertising on X (formerly Twitter) worldwide in 2022 and 2024 [Graph], Kantar, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1487846/trust-x-twitter-advertising/
