Perceived usefulness of fashion influencers worldwide 2024

Published by Statista Research Department, Aug 23, 2024

During a 2024 survey, 88 percent of respondents from India and Indonesia stated they believed social media influencers were a useful source of information on fashion and clothing topics. In Germany, the share stood at 44 percent. 

Share of consumers who believed influencers were a useful source for information on clothing and fashion topics worldwide as of May 2024

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Source

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Release date

August 2024

Region

Worldwide

Survey time period

May 2024

Number of respondents

511 to 2,051 respondents per market

Age group

18 years and older

Method of interview

Online survey

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Statistics on " Influencer marketing worldwide "

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Overview

5

Regional breakdown

8

Marketer insights

8

Influencer insights

6

Leading platforms

8

Consumer insights

8

Effectiveness

6

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Topics

Influencer marketing in CanadaInfluencer marketing worldwideInfluencer marketing in BrazilInfluencer marketing in the United Kingdom (UK)Influencer marketing in Asia
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