In 2024, ***** was perceived as the most sustainable brand worldwide, with a sustainability perception value of **** billion euros. Out of the top 10 brands shown, ****were **** giants and the remaining four were ********** brands. According to the source, the metric indicates how sustainable consumers perceive a brand to be and how much of its brand value is dependent on maintaining a reputation for acting sustainably.
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Brand Finance. (March 4, 2024). Leading brands worldwide in 2024, by sustainability perception value (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2025, from https://www.statista.com/statistics/1487920/brands-sustainability-perception/
Brand Finance. "Leading brands worldwide in 2024, by sustainability perception value (in billion U.S. dollars)." Chart. March 4, 2024. Statista. Accessed July 27, 2025. https://www.statista.com/statistics/1487920/brands-sustainability-perception/
Brand Finance. (2024). Leading brands worldwide in 2024, by sustainability perception value (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2025. https://www.statista.com/statistics/1487920/brands-sustainability-perception/
Brand Finance. "Leading Brands Worldwide in 2024, by Sustainability Perception Value (in Billion U.S. Dollars)." Statista, Statista Inc., 4 Mar 2024, https://www.statista.com/statistics/1487920/brands-sustainability-perception/
Brand Finance, Leading brands worldwide in 2024, by sustainability perception value (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1487920/brands-sustainability-perception/ (last visited July 27, 2025)
Leading brands worldwide in 2024, by sustainability perception value (in billion U.S. dollars) [Graph], Brand Finance, March 4, 2024. [Online]. Available: https://www.statista.com/statistics/1487920/brands-sustainability-perception/