Share of enterprises with GenAI guidelines for B2B content marketers worldwide 2023
During a 2023 global survey among business-to-business (B2B) content marketers at companies employing at least one thousand people, over half – or 52 percent – said their organizations did not have guidelines in place for generative artificial intelligence (AI) tools. More than one-third (36 percent) stated their employers had such guidelines, while 12 percent were unsure. According to the same study, LinkedIn was the social media platform delivering the best value for enterprise B2B content marketers worldwide.
