As of the third quarter of 2024, social media ads were the leading source of brand or product discovery among 42.5 percent of internet users between 16 and 64 years in the Philippines. Retail websites and TV ads were also among the leading sources of brand discovery.
Leading sources to discover new brands, products, and services among internet users in the Philippines as of 3rd quarter 2024
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We Are Social, & DataReportal, & Meltwater. (February 25, 2025). Leading sources to discover new brands, products, and services among internet users in the Philippines as of 3rd quarter 2024 [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/1488479/philippines-leading-sources-of-brand-discovery/
We Are Social, und DataReportal, und Meltwater. "Leading sources to discover new brands, products, and services among internet users in the Philippines as of 3rd quarter 2024." Chart. February 25, 2025. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/1488479/philippines-leading-sources-of-brand-discovery/
We Are Social, DataReportal, Meltwater. (2025). Leading sources to discover new brands, products, and services among internet users in the Philippines as of 3rd quarter 2024. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/1488479/philippines-leading-sources-of-brand-discovery/
We Are Social, and DataReportal, and Meltwater. "Leading Sources to Discover New Brands, Products, and Services among Internet Users in The Philippines as of 3rd Quarter 2024." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1488479/philippines-leading-sources-of-brand-discovery/
We Are Social & DataReportal & Meltwater, Leading sources to discover new brands, products, and services among internet users in the Philippines as of 3rd quarter 2024 Statista, https://www.statista.com/statistics/1488479/philippines-leading-sources-of-brand-discovery/ (last visited May 05, 2025)
Leading sources to discover new brands, products, and services among internet users in the Philippines as of 3rd quarter 2024 [Graph], We Are Social, & DataReportal, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1488479/philippines-leading-sources-of-brand-discovery/