According to a survey among South Korean content creators, close to
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percent of respondents had experience with creating content in the form of branded media in 2022. Brand deals have become a reliable source of income for digital creators with large enough audiences to which they can promote a brand's product or service.
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Experience with creating branded media content among digital content creators in South Korea in 2022
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Korea Radio Promotion Association. (February 5, 2024). Experience with creating branded media content among digital content creators in South Korea in 2022 [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1489291/south-korea-content-creator-branded-content-experience/
Korea Radio Promotion Association. "Experience with creating branded media content among digital content creators in South Korea in 2022." Chart. February 5, 2024. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1489291/south-korea-content-creator-branded-content-experience/
Korea Radio Promotion Association. (2024). Experience with creating branded media content among digital content creators in South Korea in 2022. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1489291/south-korea-content-creator-branded-content-experience/
Korea Radio Promotion Association. "Experience with Creating Branded Media Content among Digital Content Creators in South Korea in 2022." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/statistics/1489291/south-korea-content-creator-branded-content-experience/
Korea Radio Promotion Association, Experience with creating branded media content among digital content creators in South Korea in 2022 Statista, https://www.statista.com/statistics/1489291/south-korea-content-creator-branded-content-experience/ (last visited July 13, 2025)
Experience with creating branded media content among digital content creators in South Korea in 2022 [Graph], Korea Radio Promotion Association, February 5, 2024. [Online]. Available: https://www.statista.com/statistics/1489291/south-korea-content-creator-branded-content-experience/
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