In 2023, over 2,600 beauty products with natural and/or sustainable claims were launched in the Italian market, an increase compared to 2019, when this figure added up to slightly over 1,840.
Number of cosmetics product launches with sustainable and natural claims in Italy in 2019 and 2023, by category
Characteristic
Number of new product launches
2019
1,843
2023
2,622
05001,0001,5002,0002,5003,000
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Cosmetica Italia. (March 23, 2024). Number of cosmetics product launches with sustainable and natural claims in Italy in 2019 and 2023, by category [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1489508/number-of-launches-of-cosmetics-products-with-sustainable-and-natural-claims-italy/
Cosmetica Italia. "Number of cosmetics product launches with sustainable and natural claims in Italy in 2019 and 2023, by category." Chart. March 23, 2024. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1489508/number-of-launches-of-cosmetics-products-with-sustainable-and-natural-claims-italy/
Cosmetica Italia. (2024). Number of cosmetics product launches with sustainable and natural claims in Italy in 2019 and 2023, by category. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1489508/number-of-launches-of-cosmetics-products-with-sustainable-and-natural-claims-italy/
Cosmetica Italia. "Number of Cosmetics Product Launches with Sustainable and Natural Claims in Italy in 2019 and 2023, by Category." Statista, Statista Inc., 23 Mar 2024, https://www.statista.com/statistics/1489508/number-of-launches-of-cosmetics-products-with-sustainable-and-natural-claims-italy/
Cosmetica Italia, Number of cosmetics product launches with sustainable and natural claims in Italy in 2019 and 2023, by category Statista, https://www.statista.com/statistics/1489508/number-of-launches-of-cosmetics-products-with-sustainable-and-natural-claims-italy/ (last visited May 15, 2025)
Number of cosmetics product launches with sustainable and natural claims in Italy in 2019 and 2023, by category [Graph], Cosmetica Italia, March 23, 2024. [Online]. Available: https://www.statista.com/statistics/1489508/number-of-launches-of-cosmetics-products-with-sustainable-and-natural-claims-italy/
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