Top online skincare and beauty retailers by aided brand awareness in the U.S. 2023

Published by Statista Research Department, Sep 20, 2024

In 2023, Sephora led the United States online skincare and beauty retail market with around 51.61 percent aided brand awareness, followed closely by Ulta Beauty at 48.53 percent. Ipsy ranked third with 16.1 percent. Other brands like Genie, 4th Ave Market, and LoveMySkin ranged from four percent to five percent.

Aided brand awareness level of selected online skincare and beauty retailer brands in the United States in 2023

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Release date

July 2024

Region

United States

Survey time period

2023

Number of respondents

40,000 respondents

Method of interview

Online survey

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