According to a survey conducted in 2024, about 30 percent of Gen Z consumers around the world avoided buying fast fashion in order to pressure companies into taking action against climate change. About a third of Gen Z shoppers planned to start avoiding fast fashion for this reason.
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Most common ways consumers behave more sustainably worldwide in 2024, by generation
Characteristic
Gen Z - have done
Gen Z - plan to do
Millennials - have done
Millennials - plan to do
Conducting research on a company’s environmental impact / policies before buying products or services from them
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Deloitte. (May 15, 2024). Most common ways consumers behave more sustainably worldwide in 2024, by generation [Graph]. In Statista. Retrieved June 29, 2025, from https://www.statista.com/statistics/1489593/shoppers-pressuring-companies-to-take-action-on-climate-change/
Deloitte. "Most common ways consumers behave more sustainably worldwide in 2024, by generation." Chart. May 15, 2024. Statista. Accessed June 29, 2025. https://www.statista.com/statistics/1489593/shoppers-pressuring-companies-to-take-action-on-climate-change/
Deloitte. (2024). Most common ways consumers behave more sustainably worldwide in 2024, by generation. Statista. Statista Inc.. Accessed: June 29, 2025. https://www.statista.com/statistics/1489593/shoppers-pressuring-companies-to-take-action-on-climate-change/
Deloitte. "Most Common Ways Consumers Behave More Sustainably Worldwide in 2024, by Generation." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1489593/shoppers-pressuring-companies-to-take-action-on-climate-change/
Deloitte, Most common ways consumers behave more sustainably worldwide in 2024, by generation Statista, https://www.statista.com/statistics/1489593/shoppers-pressuring-companies-to-take-action-on-climate-change/ (last visited June 29, 2025)
Most common ways consumers behave more sustainably worldwide in 2024, by generation [Graph], Deloitte, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1489593/shoppers-pressuring-companies-to-take-action-on-climate-change/
