UK: digitally-altered and AI generated content and online misinformation 2024

Published by
Stacy Jo Dixon,
Aug 29, 2024

According to a survey conducted in the United Kingdom in May 2024, 75 percent of adults thought that digitally-altered content contributed to the spread of online misinformation. Additionally, 67 percent felt that AI-generated content contributed to the spread of misnformation on online platforms.

Share of adults in the United Kingdom (UK) who think digitally-altered and AI generated content contribute to the spread of misinformation online as of May 2024

CharacteristicShare of respondents
Digitally-altered content 75%
AI-generated content 67%
Showing entries 1 to 2 (2 entries in total)
Created with Highcharts 7.2.2Share of respondents75%75%67%67%Digitally-altered contentAI-generated content
0%20%40%60%80%100%

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Release date

May 2024

Region

United Kingdom

Survey time period

May 1 to 2, 2024

Number of respondents

2,128 respondents

Age group

16 years and older

Special properties

nationally representative sample

Method of interview

Online survey

Supplementary notes

Original question: "How strongly, if at all, do you think each of the following currently contributes to the spread of misinformation online? (Showing % of UK adults who say very or fairly strongly)"

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