In a survey conducted among Asia-Pacific consumers in the first half of 2024, 50 percent of the respondents agreed that they did not feel comfortable making purchases via social media. In contrast, 23 percent of the respondents disagreed, indicating that they did not feel discomfort purchasing items via social media platforms.
Discomfort level with making purchases via social media among consumers in the Asia-Pacific region as of June 2024
among respondents across 11 APAC countries and territories
Method of interview
Face-to-face interview, online survey
Supplementary notes
Original question: To what extent do you agree or disagree with the following statements about social media? Statement: I am not comfortable purchasing via social media.
Citation formats
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PwC Indonesia. (June 23, 2024). Discomfort level with making purchases via social media among consumers in the Asia-Pacific region as of June 2024 [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/1489753/apac-discomfort-level-purchasing-via-social-media/
PwC Indonesia. "Discomfort level with making purchases via social media among consumers in the Asia-Pacific region as of June 2024." Chart. June 23, 2024. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/1489753/apac-discomfort-level-purchasing-via-social-media/
PwC Indonesia. (2024). Discomfort level with making purchases via social media among consumers in the Asia-Pacific region as of June 2024. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/1489753/apac-discomfort-level-purchasing-via-social-media/
PwC Indonesia. "Discomfort Level with Making Purchases via Social Media among Consumers in The Asia-pacific Region as of June 2024." Statista, Statista Inc., 23 Jun 2024, https://www.statista.com/statistics/1489753/apac-discomfort-level-purchasing-via-social-media/
PwC Indonesia, Discomfort level with making purchases via social media among consumers in the Asia-Pacific region as of June 2024 Statista, https://www.statista.com/statistics/1489753/apac-discomfort-level-purchasing-via-social-media/ (last visited April 21, 2025)
Discomfort level with making purchases via social media among consumers in the Asia-Pacific region as of June 2024 [Graph], PwC Indonesia, June 23, 2024. [Online]. Available: https://www.statista.com/statistics/1489753/apac-discomfort-level-purchasing-via-social-media/
