The majority of Canadians (55.4 percent) did not make back-to-school purchases in 2024. Those who did engage in back-to-school shopping typically made their purchases a few weeks before, with 16.7 percent of survey respondents doing their back-to-school shopping about 4 weeks in advance.
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How far in advance Canadians made purchases related to back-to-school in 2024
Characteristic
Share of respondents
4 weeks or more before
16.7%
About 3 weeks before
10.6%
About 2 weeks before
9.8%
About 1 week before
4.8%
A few days before
2%
On the day of
0.8%
I typically do not make purchases related to this occasion
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Retail Council of Canada. (August 13, 2024). How far in advance Canadians made purchases related to back-to-school in 2024 [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1489792/canadian-back-to-school-shopping-timeline/
Retail Council of Canada. "How far in advance Canadians made purchases related to back-to-school in 2024." Chart. August 13, 2024. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1489792/canadian-back-to-school-shopping-timeline/
Retail Council of Canada. (2024). How far in advance Canadians made purchases related to back-to-school in 2024. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1489792/canadian-back-to-school-shopping-timeline/
Retail Council of Canada. "How Far in Advance Canadians Made Purchases Related to Back-to-school in 2024." Statista, Statista Inc., 13 Aug 2024, https://www.statista.com/statistics/1489792/canadian-back-to-school-shopping-timeline/
Retail Council of Canada, How far in advance Canadians made purchases related to back-to-school in 2024 Statista, https://www.statista.com/statistics/1489792/canadian-back-to-school-shopping-timeline/ (last visited July 12, 2025)
How far in advance Canadians made purchases related to back-to-school in 2024 [Graph], Retail Council of Canada, August 13, 2024. [Online]. Available: https://www.statista.com/statistics/1489792/canadian-back-to-school-shopping-timeline/
