During a survey among marketers in Brazil published in 2024, approximately 87 percent reported often using social networks as a marketing channel. WhatsApp and paid media followed, mentioned by 65 and 59 percent, respectively. According to the same study, WhatsApp was sales professionals' top channel for leads in Brazil that year.
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Most used channels among marketers in Brazil as of May 2024
The source does not specify the type nor the date of the survey; the date shown is the date of release. Missing percentage points to 100 are probably due to rounding.
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RD Station. (May 17, 2024). Most used channels among marketers in Brazil as of May 2024 [Graph]. In Statista. Retrieved June 12, 2025, from https://www.statista.com/statistics/1490051/top-channels-marketers-brazil/
RD Station. "Most used channels among marketers in Brazil as of May 2024." Chart. May 17, 2024. Statista. Accessed June 12, 2025. https://www.statista.com/statistics/1490051/top-channels-marketers-brazil/
RD Station. (2024). Most used channels among marketers in Brazil as of May 2024. Statista. Statista Inc.. Accessed: June 12, 2025. https://www.statista.com/statistics/1490051/top-channels-marketers-brazil/
RD Station. "Most Used Channels among Marketers in Brazil as of May 2024." Statista, Statista Inc., 17 May 2024, https://www.statista.com/statistics/1490051/top-channels-marketers-brazil/
RD Station, Most used channels among marketers in Brazil as of May 2024 Statista, https://www.statista.com/statistics/1490051/top-channels-marketers-brazil/ (last visited June 12, 2025)
Most used channels among marketers in Brazil as of May 2024 [Graph], RD Station, May 17, 2024. [Online]. Available: https://www.statista.com/statistics/1490051/top-channels-marketers-brazil/