According to a survey conducted among consumers in India at the beginning of 2024, ** percent of the surveyed individuals said that they look for reviews to verify a company before purchasing on social media. In comparison, ** percent of the respondents stated that they had had a bad experience while purchasing via social media.
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PwC India. (July 9, 2024). Consumer concerns about shopping on social media in India in 2024 [Graph]. In Statista. Retrieved July 07, 2025, from https://www.statista.com/statistics/1490155/india-consumer-concerns-on-social-media-shopping/
PwC India. "Consumer concerns about shopping on social media in India in 2024." Chart. July 9, 2024. Statista. Accessed July 07, 2025. https://www.statista.com/statistics/1490155/india-consumer-concerns-on-social-media-shopping/
PwC India. (2024). Consumer concerns about shopping on social media in India in 2024. Statista. Statista Inc.. Accessed: July 07, 2025. https://www.statista.com/statistics/1490155/india-consumer-concerns-on-social-media-shopping/
PwC India. "Consumer Concerns about Shopping on Social Media in India in 2024." Statista, Statista Inc., 9 Jul 2024, https://www.statista.com/statistics/1490155/india-consumer-concerns-on-social-media-shopping/
PwC India, Consumer concerns about shopping on social media in India in 2024 Statista, https://www.statista.com/statistics/1490155/india-consumer-concerns-on-social-media-shopping/ (last visited July 07, 2025)
Consumer concerns about shopping on social media in India in 2024 [Graph], PwC India, July 9, 2024. [Online]. Available: https://www.statista.com/statistics/1490155/india-consumer-concerns-on-social-media-shopping/
