In the United States, about 45 percent of parents with a household income of under 50,000 U.S. dollars said they buy pre-owned school supply products when they are available in 2024. Those earning more than that were the least likely to buy such items, but were also the respondents most likely to say they would not feel guilty about sending their kids to school with pre-owned goods.
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Share of back-to-school shoppers who buy pre-owned products when available in the United States in 2023 and 2024, by household income
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Deloitte. (July 15, 2024). Share of back-to-school shoppers who buy pre-owned products when available in the United States in 2023 and 2024, by household income [Graph]. In Statista. Retrieved July 07, 2025, from https://www.statista.com/statistics/1490201/buying-pre-owned-school-supplies-for-children-usa-by-income/
Deloitte. "Share of back-to-school shoppers who buy pre-owned products when available in the United States in 2023 and 2024, by household income." Chart. July 15, 2024. Statista. Accessed July 07, 2025. https://www.statista.com/statistics/1490201/buying-pre-owned-school-supplies-for-children-usa-by-income/
Deloitte. (2024). Share of back-to-school shoppers who buy pre-owned products when available in the United States in 2023 and 2024, by household income. Statista. Statista Inc.. Accessed: July 07, 2025. https://www.statista.com/statistics/1490201/buying-pre-owned-school-supplies-for-children-usa-by-income/
Deloitte. "Share of Back-to-school Shoppers Who Buy Pre-owned Products When Available in The United States in 2023 and 2024, by Household Income." Statista, Statista Inc., 15 Jul 2024, https://www.statista.com/statistics/1490201/buying-pre-owned-school-supplies-for-children-usa-by-income/
Deloitte, Share of back-to-school shoppers who buy pre-owned products when available in the United States in 2023 and 2024, by household income Statista, https://www.statista.com/statistics/1490201/buying-pre-owned-school-supplies-for-children-usa-by-income/ (last visited July 07, 2025)
Share of back-to-school shoppers who buy pre-owned products when available in the United States in 2023 and 2024, by household income [Graph], Deloitte, July 15, 2024. [Online]. Available: https://www.statista.com/statistics/1490201/buying-pre-owned-school-supplies-for-children-usa-by-income/