In 2023, Barilla led the pasta market in the United States, achieving an aided brand awareness of 60.1 percent among consumers. Ronzoni followed with 44.07 percent awareness, and Mueller’s and No Yolks reported 43.15 percent and 40.1 percent, respectively.
Aided brand awareness of selected pasta brands in the United States in 2023
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Latana. (July 2, 2024). Aided brand awareness of selected pasta brands in the United States in 2023 [Graph]. In Statista. Retrieved May 21, 2025, from https://www.statista.com/statistics/1490386/pasta-brand-awareness-united-states/
Latana. "Aided brand awareness of selected pasta brands in the United States in 2023." Chart. July 2, 2024. Statista. Accessed May 21, 2025. https://www.statista.com/statistics/1490386/pasta-brand-awareness-united-states/
Latana. (2024). Aided brand awareness of selected pasta brands in the United States in 2023. Statista. Statista Inc.. Accessed: May 21, 2025. https://www.statista.com/statistics/1490386/pasta-brand-awareness-united-states/
Latana. "Aided Brand Awareness of Selected Pasta Brands in The United States in 2023." Statista, Statista Inc., 2 Jul 2024, https://www.statista.com/statistics/1490386/pasta-brand-awareness-united-states/
Latana, Aided brand awareness of selected pasta brands in the United States in 2023 Statista, https://www.statista.com/statistics/1490386/pasta-brand-awareness-united-states/ (last visited May 21, 2025)
Aided brand awareness of selected pasta brands in the United States in 2023 [Graph], Latana, July 2, 2024. [Online]. Available: https://www.statista.com/statistics/1490386/pasta-brand-awareness-united-states/
