According to a survey conducted by Rakuten Insight in South Korea in 2024, around ** percent of female and ** percent of male respondents stated that they subscribed to multiple Subscription-Video-on-Demand (SVoD) or video streaming service providers because the shows they wanted to watch were spread out across different providers. Another common reason was wanting to watch original content released by several different providers.
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Rakuten Insight. (September 4, 2024). Reasons for subscribing to more than one Subscription-Video-on-Demand (SVoD) service in South Korea in June 2024, by gender [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1490496/south-korea-multiple-svod-subscription-reasons-by-gender/
Rakuten Insight. "Reasons for subscribing to more than one Subscription-Video-on-Demand (SVoD) service in South Korea in June 2024, by gender." Chart. September 4, 2024. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1490496/south-korea-multiple-svod-subscription-reasons-by-gender/
Rakuten Insight. (2024). Reasons for subscribing to more than one Subscription-Video-on-Demand (SVoD) service in South Korea in June 2024, by gender. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1490496/south-korea-multiple-svod-subscription-reasons-by-gender/
Rakuten Insight. "Reasons for Subscribing to More than One Subscription-video-on-demand (Svod) Service in South Korea in June 2024, by Gender." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1490496/south-korea-multiple-svod-subscription-reasons-by-gender/
Rakuten Insight, Reasons for subscribing to more than one Subscription-Video-on-Demand (SVoD) service in South Korea in June 2024, by gender Statista, https://www.statista.com/statistics/1490496/south-korea-multiple-svod-subscription-reasons-by-gender/ (last visited July 13, 2025)
Reasons for subscribing to more than one Subscription-Video-on-Demand (SVoD) service in South Korea in June 2024, by gender [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1490496/south-korea-multiple-svod-subscription-reasons-by-gender/
