According to a survey conducted by Rakuten Insight in South Korea in 2024, around ** percent of respondents aged 25 to 34 years stated that they subscribed to multiple Subscription-Video-on-Demand (SVoD) or video streaming service providers because the shows they wanted to watch were spread out across multiple different providers. Another common reason was wanting to watch original content released by several different providers.
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Rakuten Insight. (September 4, 2024). Reasons for subscribing to more than one Subscription-Video-on-Demand (SVoD) service in South Korea in June 2024, by age group [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1490502/south-korea-multiple-svod-subscription-reasons-by-age/
Rakuten Insight. "Reasons for subscribing to more than one Subscription-Video-on-Demand (SVoD) service in South Korea in June 2024, by age group." Chart. September 4, 2024. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1490502/south-korea-multiple-svod-subscription-reasons-by-age/
Rakuten Insight. (2024). Reasons for subscribing to more than one Subscription-Video-on-Demand (SVoD) service in South Korea in June 2024, by age group. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1490502/south-korea-multiple-svod-subscription-reasons-by-age/
Rakuten Insight. "Reasons for Subscribing to More than One Subscription-video-on-demand (Svod) Service in South Korea in June 2024, by Age Group." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1490502/south-korea-multiple-svod-subscription-reasons-by-age/
Rakuten Insight, Reasons for subscribing to more than one Subscription-Video-on-Demand (SVoD) service in South Korea in June 2024, by age group Statista, https://www.statista.com/statistics/1490502/south-korea-multiple-svod-subscription-reasons-by-age/ (last visited July 13, 2025)
Reasons for subscribing to more than one Subscription-Video-on-Demand (SVoD) service in South Korea in June 2024, by age group [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1490502/south-korea-multiple-svod-subscription-reasons-by-age/
