Reasons for not having SVoD subscriptions South Korea 2024

Published by Statista Research Department, Jul 9, 2025

According to a survey conducted by Rakuten Insight in South Korea in 2024, around **** percent of respondents stated that they did not subscribe to Subscription-Video-on-Demand (SVoD) or video streaming service providers because it was too expensive. Other reasons included having free or cheaper access to shows elsewhere and not being interested in the shows offered by the service.

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Reasons for not subscribing to Subscription-Video-on-Demand (SVoD) services in South Korea as of June 2024

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Release date

September 2024

Region

South Korea

Survey time period

June 13 to 30, 2024

Number of respondents

1,834 respondents

Age group

16 years and older

Special properties

among people not subscribed to SVOD services

Method of interview

Online survey

Supplementary notes

Original question: "Why did you not subscribe to the streaming service provider(s)? (choose all that apply)"

Multiple answers were allowed.

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