During a May 2024 survey in the United States, approximately ** percent of responding Gen Zers reported having purchased products featured in creator content. Among interviewees from all other generations, that average stood at ** percent. Around ** percent of Gen Zers said they believed influencers are looking out for interests by sharing only the best products, while ** percent of other generations' respondents reported the same belief.
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NCSolutions. (July 11, 2024). Percentage of consumers believing in content creators' good faith and buying products they featured in the United States as of May 2024, by generation [Graph]. In Statista. Retrieved July 08, 2025, from https://www.statista.com/statistics/1490532/content-creator-trust-product-purchase-united-states/
NCSolutions. "Percentage of consumers believing in content creators' good faith and buying products they featured in the United States as of May 2024, by generation." Chart. July 11, 2024. Statista. Accessed July 08, 2025. https://www.statista.com/statistics/1490532/content-creator-trust-product-purchase-united-states/
NCSolutions. (2024). Percentage of consumers believing in content creators' good faith and buying products they featured in the United States as of May 2024, by generation. Statista. Statista Inc.. Accessed: July 08, 2025. https://www.statista.com/statistics/1490532/content-creator-trust-product-purchase-united-states/
NCSolutions. "Percentage of Consumers Believing in Content Creators' Good Faith and Buying Products They Featured in The United States as of May 2024, by Generation." Statista, Statista Inc., 11 Jul 2024, https://www.statista.com/statistics/1490532/content-creator-trust-product-purchase-united-states/
NCSolutions, Percentage of consumers believing in content creators' good faith and buying products they featured in the United States as of May 2024, by generation Statista, https://www.statista.com/statistics/1490532/content-creator-trust-product-purchase-united-states/ (last visited July 08, 2025)
Percentage of consumers believing in content creators' good faith and buying products they featured in the United States as of May 2024, by generation [Graph], NCSolutions, July 11, 2024. [Online]. Available: https://www.statista.com/statistics/1490532/content-creator-trust-product-purchase-united-states/
