In the United States, most online shoppers rarely abandonded their carts if no digital coupon was found across all shopping categories in 2024. It was most common to sometimes abandon carts with no digital coupon for toys, video games and games bought online, with 37.6 percent of online shoppers reporting this.
Frequency of cart abandonment of online shoppers when no digital coupon is found in the United States as of 2024, by product category
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Frequency of cart abandonment of online shoppers when no digital coupon is found in the United States as of 2024, by product category
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According to the source, regarding survey respondents: "21% are 25 – 34 years old, 20% are 35 – 44, and 20% are 45 – 54. 49% of survey respondents are men, and 51% are women."
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Dontpayfull. (September 1, 2024). Frequency of cart abandonment of online shoppers when no digital coupon is found in the United States as of 2024, by product category [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1490674/us-digital-coupon-cart-abandonment-product-category/
Dontpayfull. "Frequency of cart abandonment of online shoppers when no digital coupon is found in the United States as of 2024, by product category." Chart. September 1, 2024. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1490674/us-digital-coupon-cart-abandonment-product-category/
Dontpayfull. (2024). Frequency of cart abandonment of online shoppers when no digital coupon is found in the United States as of 2024, by product category. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1490674/us-digital-coupon-cart-abandonment-product-category/
Dontpayfull. "Frequency of Cart Abandonment of Online Shoppers When No Digital Coupon Is Found in The United States as of 2024, by Product Category." Statista, Statista Inc., 1 Sep 2024, https://www.statista.com/statistics/1490674/us-digital-coupon-cart-abandonment-product-category/
Dontpayfull, Frequency of cart abandonment of online shoppers when no digital coupon is found in the United States as of 2024, by product category Statista, https://www.statista.com/statistics/1490674/us-digital-coupon-cart-abandonment-product-category/ (last visited May 17, 2025)
Frequency of cart abandonment of online shoppers when no digital coupon is found in the United States as of 2024, by product category [Graph], Dontpayfull, September 1, 2024. [Online]. Available: https://www.statista.com/statistics/1490674/us-digital-coupon-cart-abandonment-product-category/
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