Television remained the dominant advertising medium in Serbia and Croatia in 2022, accounting for ** percent and ** percent of the total spending, respectively. However, the internet surpassed television as the second-largest advertising channel by spending in Central and Eastern Europe (CEE) in 2023.
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LinkedIn, & GroupM. (November 30, 2022). Distribution of the advertising spending in Central and Eastern Europe (CEE) in 2022, by selected country and medium [Graph]. In Statista. Retrieved July 11, 2025, from https://www.statista.com/statistics/1490747/ad-spend-by-medium-and-country-cee-forecast/
LinkedIn, und GroupM. "Distribution of the advertising spending in Central and Eastern Europe (CEE) in 2022, by selected country and medium." Chart. November 30, 2022. Statista. Accessed July 11, 2025. https://www.statista.com/statistics/1490747/ad-spend-by-medium-and-country-cee-forecast/
LinkedIn, GroupM. (2022). Distribution of the advertising spending in Central and Eastern Europe (CEE) in 2022, by selected country and medium. Statista. Statista Inc.. Accessed: July 11, 2025. https://www.statista.com/statistics/1490747/ad-spend-by-medium-and-country-cee-forecast/
LinkedIn, and GroupM. "Distribution of The Advertising Spending in Central and Eastern Europe (Cee) in 2022, by Selected Country and Medium." Statista, Statista Inc., 30 Nov 2022, https://www.statista.com/statistics/1490747/ad-spend-by-medium-and-country-cee-forecast/
LinkedIn & GroupM, Distribution of the advertising spending in Central and Eastern Europe (CEE) in 2022, by selected country and medium Statista, https://www.statista.com/statistics/1490747/ad-spend-by-medium-and-country-cee-forecast/ (last visited July 11, 2025)
Distribution of the advertising spending in Central and Eastern Europe (CEE) in 2022, by selected country and medium [Graph], LinkedIn, & GroupM, November 30, 2022. [Online]. Available: https://www.statista.com/statistics/1490747/ad-spend-by-medium-and-country-cee-forecast/
