Live shopping platforms accessed to purchase an item Vietnam 2024

Published by
Minh-Ngoc Nguyen,
Jun 26, 2025

According to a survey by Rakuten Insight on live commerce, as of May 2024, approximately ** percent of respondents in Vietnam stated that they tend to purchase through live shopping platforms on social media with shoppable features, such as Facebook, TikTok, and Douyin. Meanwhile, around ** percent of respondents reported purchasing through brand-specific websites.

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Live shopping platforms accessed to purchase an item in Vietnam as of May 2024

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Release date

September 2024

Region

Vietnam

Survey time period

May 9 to 31, 2024

Number of respondents

3,251 respondents

Age group

16 years and older

Special properties

among those who participated in live commerce or live shopping events

Method of interview

Online survey

Supplementary notes

Original question: “Which of the following types of live shopping platforms have you purchased items from? Choose up to three most relevant answers).”

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Topics

Internet usage in VietnamE-commerce in VietnamDigital advertising in VietnamSocial media in VietnamStreaming in Vietnam
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