Awareness of global luxury brands Vietnam 2024

Published by
Minh-Ngoc Nguyen,
Jun 26, 2025

According to a survey by Rakuten Insight on luxury goods, as of July 2024, Gucci was the luxury brand with the highest awareness among consumers in the Vietnam, with ** percent of respondents stating this. Meanwhile, only *** percent of respondents were aware of Moncler.

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Awareness of global luxury brands in Vietnam as of July 2024

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Release date

September 2024

Region

Vietnam

Survey time period

July 11 to 30, 2024

Number of respondents

4,609 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: “Which of the following global luxury brands are you aware of? (Choose all that applies)”

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Topics

Luxury goods in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)Apparel market in EuropeM&A in the luxury goods sector
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