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Distribution of Instagram influencers in Finland 2024, by follower numbers

Published by Statista Research Department, Sep 11, 2024

In the first half of 2024, the majority of Instagram influencers from Finland had between one and 10 thousand followers. Almost 12 percent had 10 thousand followers and more and were considered micro-influencers. Only 0.07 percent of influencers were considered mega-influencers with more than one million followers.

Distribution of Instagram influencers in Finland in 1st half of 2024, by number of followers

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Characteristic	Share of influencers
Nano-influencers (1K-10K)	76.51%
Micro-influencers (10K-50K)	11.81%
Mid-tier influencers (50K-500K)	2.65%
Macro-influencers (500K-1M)	0.08%
Mega-influencers & Celebrities (>1M)	0.07%

Showing entries 1 to 5 (5 entries in total)

0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%

Details: Finland; HypeAuditor; 2024

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Distribution of Instagram influencers in Finland in 1st half of 2024, by number of followers

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HypeAuditor. (September 9, 2024). Distribution of Instagram influencers in Finland in 1st half of 2024, by number of followers [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1491227/finland-distribution-of-instagram-influencers-by-followers/

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HypeAuditor

Survey by

HypeAuditor

Published by

HypeAuditor

Source link

hypeauditor.com

Release date

September 2024

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Region

Finland

Survey time period

2024

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Statistics on " Instagram in the Nordics "

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