Live shopping platforms accessed to purchase an item Thailand 2024

Published by Kankanit Ciba, Jun 26, 2025

According to a survey by Rakuten Insight in May 2024, most of the respondents in Thailand said they accessed social media platforms with shoppable features to purchase an item. Meanwhile, ***** percent of respondents reported purchasing through brand-specific websites.

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Live shopping platforms accessed to purchase an item in Thailand as of May 2024

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Release date

September 2024

Region

Thailand

Survey time period

May 9 to 31, 2024

Number of respondents

10,848 respondents

Age group

16 years and older

Special properties

among those who participated in live commerce or live shopping events

Method of interview

Online survey

Supplementary notes

Original question: “Which of the following types of live shopping platforms have you purchased items from? Choose up to three most relevant answers).”

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Topics

Social commerce in ThailandInternet usage in ThailandRetail sector in ThailandE-commerce in ThailandRetail shopping behavior in Thailand
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