According to a survey by Rakuten Insight in May 2024, 42 percent of respondents in Thailand said they had not participated in live commerce or live shopping events because they preferred to purchase from official websites or physical stores. Meanwhile, seven percent of the respondents indicated that they did not participate because the delivery times were not convenient for them.
Leading reasons for not participating in live commerce or live shopping events in Thailand as of May 2024
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Leading reasons for not participating in live commerce or live shopping events in Thailand as of May 2024
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Rakuten Insight. (September 4, 2024). Leading reasons for not participating in live commerce or live shopping events in Thailand as of May 2024 [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1491462/thailand-reasons-for-not-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight. "Leading reasons for not participating in live commerce or live shopping events in Thailand as of May 2024." Chart. September 4, 2024. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1491462/thailand-reasons-for-not-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight. (2024). Leading reasons for not participating in live commerce or live shopping events in Thailand as of May 2024. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1491462/thailand-reasons-for-not-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight. "Leading Reasons for Not Participating in Live Commerce or Live Shopping Events in Thailand as of May 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1491462/thailand-reasons-for-not-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight, Leading reasons for not participating in live commerce or live shopping events in Thailand as of May 2024 Statista, https://www.statista.com/statistics/1491462/thailand-reasons-for-not-participating-in-live-commerce-or-live-shopping-events/ (last visited June 06, 2025)
Leading reasons for not participating in live commerce or live shopping events in Thailand as of May 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1491462/thailand-reasons-for-not-participating-in-live-commerce-or-live-shopping-events/
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