Among the shopping apps of stores selling beauty products in Russia, Zolotoe Yabloko, also known as Gold Apple, recorded the most downloads, at around 4.5 million in 2023. Lamoda, which had the second-highest number of downloads, sold other categories beside cosmetics, such as fashion and home improvement goods.
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Leading shopping apps offering cosmetics in Russia in 2023, by number of downloads
(in 1,000s)
Characteristic
Downloads in thousands
Zolotoe Yabloko (Gold Apple)
4,478.22
Lamoda
3,784.2
Rive Gauche
1,913.48
Podruzhka
1,372.98
Ile de Beauté
938
Magnit Cosmetic Online
900.95
Faberlic*
571.48
Oriflame App
361.19
Faberlic 2.0*
129.17
Yves Rocher*
114.83
Created with Highcharts 7.2.2Downloads in thousands4,478.224,478.223,784.23,784.21,913.481,913.481,372.981,372.98938938900.95900.95571.48571.48361.19361.19129.17129.17114.83114.83Zolotoe Yabloko (Gold Apple)LamodaRive GauchePodruzhkaIle de BeautéMagnit Cosmetic OnlineFaberlic*Oriflame AppFaberlic 2.0*Yves Rocher*
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AppMagic. (October 2, 2024). Leading shopping apps offering cosmetics in Russia in 2023, by number of downloads (in 1,000s) [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1491535/online-beauty-shopping-apps-by-downloads-russia/
AppMagic. "Leading shopping apps offering cosmetics in Russia in 2023, by number of downloads (in 1,000s)." Chart. October 2, 2024. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1491535/online-beauty-shopping-apps-by-downloads-russia/
AppMagic. (2024). Leading shopping apps offering cosmetics in Russia in 2023, by number of downloads (in 1,000s). Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1491535/online-beauty-shopping-apps-by-downloads-russia/
AppMagic. "Leading Shopping Apps Offering Cosmetics in Russia in 2023, by Number of Downloads (in 1,000s)." Statista, Statista Inc., 2 Oct 2024, https://www.statista.com/statistics/1491535/online-beauty-shopping-apps-by-downloads-russia/
AppMagic, Leading shopping apps offering cosmetics in Russia in 2023, by number of downloads (in 1,000s) Statista, https://www.statista.com/statistics/1491535/online-beauty-shopping-apps-by-downloads-russia/ (last visited July 15, 2025)
Leading shopping apps offering cosmetics in Russia in 2023, by number of downloads (in 1,000s) [Graph], AppMagic, October 2, 2024. [Online]. Available: https://www.statista.com/statistics/1491535/online-beauty-shopping-apps-by-downloads-russia/
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