Influencing factors to buy luxury goods Indonesia 2024

Published by Hanadian Nurhayati-Wolff, Jul 14, 2025

According to a survey by Rakuten Insight in July 2024, ******* was the main influencing factor for respondents in Indonesia for choosing to purchase a luxury item. This was followed by ****** and ************. The same survey revealed that Indonesian respondents mostly purchase ***************.

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Leading influencing factors to purchase luxury goods in Indonesia as of July 2024

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Release date

September 2024

Region

Indonesia

Survey time period

July 11 to 30, 2024

Number of respondents

10,372 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: “What are the main factors influencing you to buy luxury goods? (Choose up to 3 of the most relevant answers)”

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