Video content consumption habits vary significantly across generations in the United States, with social video and live streaming emerging as the dominant format for younger viewers. Among Gen Z, nearly half of respondents to a 2023 survey preferred social video and live streams, while this was the case for one third of millennials. Furthermore, millennials were generally more likely to choose TV shows and movies as their most popular content type than Gen Z.
Preferred type of video content among Generation Z and millennials in the United States as of October 2023
Characteristic
Gen Z
Millennials
Social video and live stream
47%
33%
Old and new TV shows
24%
27%
Old and new movies
11%
18%
0%10%20%30%40%50%60%
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TheWrap. (March 21, 2024). Preferred type of video content among Generation Z and millennials in the United States as of October 2023 [Graph]. In Statista. Retrieved May 31, 2025, from https://www.statista.com/statistics/1493971/preferred-video-content-type-generation-us/
TheWrap. "Preferred type of video content among Generation Z and millennials in the United States as of October 2023." Chart. March 21, 2024. Statista. Accessed May 31, 2025. https://www.statista.com/statistics/1493971/preferred-video-content-type-generation-us/
TheWrap. (2024). Preferred type of video content among Generation Z and millennials in the United States as of October 2023. Statista. Statista Inc.. Accessed: May 31, 2025. https://www.statista.com/statistics/1493971/preferred-video-content-type-generation-us/
TheWrap. "Preferred Type of Video Content among Generation Z and Millennials in The United States as of October 2023." Statista, Statista Inc., 21 Mar 2024, https://www.statista.com/statistics/1493971/preferred-video-content-type-generation-us/
TheWrap, Preferred type of video content among Generation Z and millennials in the United States as of October 2023 Statista, https://www.statista.com/statistics/1493971/preferred-video-content-type-generation-us/ (last visited May 31, 2025)
Preferred type of video content among Generation Z and millennials in the United States as of October 2023 [Graph], TheWrap, March 21, 2024. [Online]. Available: https://www.statista.com/statistics/1493971/preferred-video-content-type-generation-us/
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