As of July 2024, nearly one-third (32 percent) of marketing and business leaders surveyed worldwide said the chief executive officers (CEOs) owned the adoption and integration of artificial intelligence (AI) for marketing purposes within their organizations. Chief marketing officers (CMOs) and chief technology officers (CTOs) followed, mentioned by 31 and 15 percent, respectively. Almost one-fifth (19 percent) of respondents stated no one in their organizations owned the implementation of AI-supported marketing endeavors.
Professionals owning the adoption and integration of artificial intelligence (AI) for marketing purposes within organizations according to marketing and business leaders worldwide as of July 2024
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Professionals owning the adoption and integration of artificial intelligence (AI) for marketing purposes within organizations according to marketing and business leaders worldwide as of July 2024
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MarketingCharts. (September 17, 2024). Professionals owning the adoption and integration of artificial intelligence (AI) for marketing purposes within organizations according to marketing and business leaders worldwide as of July 2024 [Graph]. In Statista. Retrieved May 16, 2025, from https://www.statista.com/statistics/1494218/professionals-ai-marketing-organizations/
MarketingCharts. "Professionals owning the adoption and integration of artificial intelligence (AI) for marketing purposes within organizations according to marketing and business leaders worldwide as of July 2024." Chart. September 17, 2024. Statista. Accessed May 16, 2025. https://www.statista.com/statistics/1494218/professionals-ai-marketing-organizations/
MarketingCharts. (2024). Professionals owning the adoption and integration of artificial intelligence (AI) for marketing purposes within organizations according to marketing and business leaders worldwide as of July 2024. Statista. Statista Inc.. Accessed: May 16, 2025. https://www.statista.com/statistics/1494218/professionals-ai-marketing-organizations/
MarketingCharts. "Professionals Owning The Adoption and Integration of Artificial Intelligence (Ai) for Marketing Purposes within Organizations According to Marketing and Business Leaders Worldwide as of July 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1494218/professionals-ai-marketing-organizations/
MarketingCharts, Professionals owning the adoption and integration of artificial intelligence (AI) for marketing purposes within organizations according to marketing and business leaders worldwide as of July 2024 Statista, https://www.statista.com/statistics/1494218/professionals-ai-marketing-organizations/ (last visited May 16, 2025)
Professionals owning the adoption and integration of artificial intelligence (AI) for marketing purposes within organizations according to marketing and business leaders worldwide as of July 2024 [Graph], MarketingCharts, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1494218/professionals-ai-marketing-organizations/
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