Most popular items in live commerce in Hong Kong 2024

Published by
Yihan Ma,
Jul 1, 2025

According to a survey conducted by Rakuten Insight in May 2024 in Hong Kong, apparel was the most popular category in live commerce, with ** percent of respondents reporting purchases. Other popular categories included food and beverages, as well as household and decorative items.

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Most frequently purchased items in live commerce in Hong Kong as of May 2024

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Release date

September 2024

Region

Hong Kong

Survey time period

May 9 to 31, 2024

Number of respondents

1,119 respondents

Age group

16 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which item(s) did you purchase through live shopping events or streams? Choose all that applies."

Among a total of 1,119 survey respondents, 694 were women and 425 were men.

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