According to a survey conducted in January 2024 on artificial intelligence (AI) adoption in advertising, ** percent of respondents in Singapore believed that brands should disclose if an ad has been created using AI, especially if it uses a virtual ambassador, or to generate product images. The same survey found that fewer than **** of consumers in Singapore expressed discomfort with brands leveraging AI.
only among respondents who indicated being "fairly comfortable" or "very comfortable" with each circumstance
Method of interview
Online survey
Supplementary notes
*Data based in 17 markets, with sample sizes varying between 500 and 2,040 for each market.Â
This question was phrased by the source as follows: "Do you think a brand should or should not disclose the use of artificial intelligence (AI) in each of the following circumstances?"
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YouGov. (June 26, 2025). Share of consumers who favored disclosure of AI usage in advertising by brands in Singapore as of January 2024 [Graph]. In Statista. Retrieved June 27, 2025, from https://www.statista.com/statistics/1496088/singapore-opinion-on-ai-ad-transparency/
YouGov. "Share of consumers who favored disclosure of AI usage in advertising by brands in Singapore as of January 2024." Chart. June 26, 2025. Statista. Accessed June 27, 2025. https://www.statista.com/statistics/1496088/singapore-opinion-on-ai-ad-transparency/
YouGov. (2025). Share of consumers who favored disclosure of AI usage in advertising by brands in Singapore as of January 2024. Statista. Statista Inc.. Accessed: June 27, 2025. https://www.statista.com/statistics/1496088/singapore-opinion-on-ai-ad-transparency/
YouGov. "Share of Consumers Who Favored Disclosure of Ai Usage in Advertising by Brands in Singapore as of January 2024." Statista, Statista Inc., 26 Jun 2025, https://www.statista.com/statistics/1496088/singapore-opinion-on-ai-ad-transparency/
YouGov, Share of consumers who favored disclosure of AI usage in advertising by brands in Singapore as of January 2024 Statista, https://www.statista.com/statistics/1496088/singapore-opinion-on-ai-ad-transparency/ (last visited June 27, 2025)
Share of consumers who favored disclosure of AI usage in advertising by brands in Singapore as of January 2024 [Graph], YouGov, June 26, 2025. [Online]. Available: https://www.statista.com/statistics/1496088/singapore-opinion-on-ai-ad-transparency/
