Live shopping platforms accessed to purchase an item South Korea 2024

Published by
Nina Jobst,
Sep 26, 2024

According to a survey by Rakuten Insight in May 2024, more than 76 percent of respondents in South Korea said they accessed live shopping on e-commerce marketplaces to make purchases. Meanwhile, 13.78 percent of respondents reported purchasing through brand-specific websites.

Live shopping platforms accessed to purchase an item in South Korea as of May 2024

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Release date

September 2024

Region

South Korea

Survey time period

May 9 to 31, 2024

Number of respondents

2,257 respondents

Age group

16 years and older

Special properties

among those who participated in live commerce or live shopping events

Method of interview

Online survey

Supplementary notes

Original question: “Which of the following types of live shopping platforms have you purchased items from? Choose up to three most relevant answers).”

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