During a 2024 survey, roughly one in three responding consumers from Spain stated they email was their preferred channel of comunication with brands. Telephone ranked second, with 22.3 percent.
Preferred channels for communicating with brands among consumers in Spain as of February 2024
Characteristic
Share of respondents
E-mail
31.1%
Telephone
22.3%
WhatsApp
16%
Social media
15.9%
Live chat
7.9%
Other
6.7%
Created with Highcharts 7.2.2Share of respondents31.1%31.1%22.3%22.3%16%16%15.9%15.9%7.9%7.9%6.7%6.7%E-mailTelephoneWhatsAppSocial mediaLive chatOther
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EAE Business School. (February 28, 2024). Preferred channels for communicating with brands among consumers in Spain as of February 2024 [Graph]. In Statista. Retrieved May 11, 2025, from https://www.statista.com/statistics/1496177/channels-brand-communication-consumers-spain/
EAE Business School. "Preferred channels for communicating with brands among consumers in Spain as of February 2024." Chart. February 28, 2024. Statista. Accessed May 11, 2025. https://www.statista.com/statistics/1496177/channels-brand-communication-consumers-spain/
EAE Business School. (2024). Preferred channels for communicating with brands among consumers in Spain as of February 2024. Statista. Statista Inc.. Accessed: May 11, 2025. https://www.statista.com/statistics/1496177/channels-brand-communication-consumers-spain/
EAE Business School. "Preferred Channels for Communicating with Brands among Consumers in Spain as of February 2024." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1496177/channels-brand-communication-consumers-spain/
EAE Business School, Preferred channels for communicating with brands among consumers in Spain as of February 2024 Statista, https://www.statista.com/statistics/1496177/channels-brand-communication-consumers-spain/ (last visited May 11, 2025)
Preferred channels for communicating with brands among consumers in Spain as of February 2024 [Graph], EAE Business School, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1496177/channels-brand-communication-consumers-spain/
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