Prices of BYD electric passenger car collection in Morocco 2024, by model type

Morocco's electric vehicle market is experiencing a surge in investment and diversity, with Chinese automaker BYD introducing a range of models to cater for various consumer needs. In 2024, BYD's premium Han model was priced at 769,000 Moroccan dirhams, equivalent to about 79,500 U.S. dollars, while its most affordable option, the T3 electric cargo van, was available for 399,000 Moroccan dirhams or roughly 41,000 U.S. dollars. 

Growing infrastructure and market share

To support the expanding EV market, Morocco has developed a substantial charging infrastructure, with approximately 1,500 AC stations and 100 DC stations as of 2024. This investment in charging facilities aligns with the increasing sales of electrified vehicles. In 2023, Morocco saw 6,141 hybrid car sales, with projections reaching 7,500 by the end of 2024. On the other hand, electric vehicle sales were lower, standing at 463 units in 2023 but expected to nearly double to 900 by the next year.  

Electric vehicle market dynamics

Chinese companies have made significant investments in Morocco's EV industry, around 10 billion U.S. dollars as of 2024. The largest investment came from Gotion High-Tech Co., Ltd., which committed 6.5 billion U.S. dollars to build an EV battery factory in Kenitra. Despite the influx of Chinese manufacturers like BYD, which held an eight percent market share in 2023, the Moroccan EV market remains diverse. Dacia led with a 32 percent share, followed by Citroën at 18 percent. However, traditional fuel vehicles still dominate, with diesel-powered cars accounting for 85 percent of sales in 2023, compared to the 4.4 percent share held by electrified vehicles.