Websites where U.S. consumers make influencer-driven purchases 2024

Published by Statista Research Department, Mar 13, 2025

During a 2024 survey, 71 percent of responding social media users from the United States who made influencer-inspired purchases stated they made such purchases on Amazon. Walmart was named by 9.4 percent of respondents.

Websites where social media users were most likely to make a purchase after seeing a product being promoted by an influencer in the United States as of March 2024

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Showing entries 1 to 6 (6 entries in total)
Statistic: Websites where social media users were most likely to make a purchase after seeing a product being promoted by an influencer in the United States as of March 2024

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Release date

April 2024

Region

United States

Survey time period

March 19 and 20, 2024

Number of respondents

1,280 respondents

Age group

18 years and older

Special properties

among social media users only

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Statistics on " Influencer marketing in the United States "

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Topics

Influencer marketing in the U.S.Social media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok marketing
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