All-time consumer spending on TikTok 2024, by market

Between January 2014 and August 2024, China held the largest share of TikTok's lifetime consumer spending. In the 10 years since its launch, the Chinese market accounted for 46.5 percent of global TikTok consumer spending. The United States followed with consumer spending on TikTok ranking up to 21.6 percent in the examined period. Germany was the third largest market for the popular social video app, accounting for around 3.3 percent of TikTok app spending. The annual consumer spending on TikTok has increased to reach around four billion U.S. dollars in 2023.