Leading global markets for mobile app revenue 2024

Published by Laura Ceci, May 16, 2025

In 2024, the United States was the leading app market, with the Apple App Store and the Google App Store generating approximately ** billion U.S. dollars of in-app revenues. China was the second-largest app market, as in-app revenues in the region generated approximately ***** billion U.S. dollars. Japan ranked third, as the region generated around ***** billion U.S. dollars in app revenues for the examined period.

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Leading markets worldwide for mobile in-app revenue in 2024 (in billion U.S. dollars)

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Release date

February 2025

Region

Worldwide

Survey time period

2024

Special properties

IAP figures only, Google Play Store and Apple App Store

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Topics

Mobile app usageAppleSmartphonesiPhoneTablets
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