CTV ad views growth in Europe 2023

Published by
Michele Majidi,
Oct 8, 2024

In the second half of 2023, the number of connected TV (CTV) ad views in Europe increased by 24 percent compared to what was reported in the second half of 2022. In 2023, European CTV ad spend grew roughly 24 percent, as well. 

Change in the number of connected TV (CTV) ad views in Europe in 1st and 2nd half 2023

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Release date

March 2024

Region

Europe

Survey time period

H1 2023 and H2 2023

Supplementary notes

Data incldues the following countries: Belgium, Estonia, Finland, France, Germany, Italy, Latvia, Lithuania, the Netherlands, Spain, and the United Kingdom (UK).

H1 2023 data retrieved from an earlier release.

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Topics

Digital advertising in EuropeAdvertising in EuropeDigital advertising in the NordicsDigital advertising in the UKDigital advertising in the Netherlands
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