Instagram: engagement variations 2023-2024, by account size

Published by
Stacy Jo Dixon
,
Oct 4, 2024

From 2023 to 2024, Tiny accounts on Instagram, accounts with under 500 followers, saw the biggest increase in engagement. Overall, these accounts saw year-on-year increases in engagement of around 21 percent. Small accounts, with between 500 and 2,000 followers, saw a decrease in interactions of -0.38 percent.

Change in engagement with Instagram posts from 2023 to 2024, by account size

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Statistic: Change in engagement with Instagram posts from 2023 to 2024, by account size

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Metricool

Release date

2024

Region

Worldwide

Survey time period

2023 to 2024

Special properties

391,490 professional Instagram accounts (business and creator); 5,608,075 feed posts; 3,614,692 reels; 23,626,292 stories; 3,739,969 images; 1,848,495 carousels; 19,611 *reels from feed

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